"Daddy, what's a Blook?"

The landscape for consumption of literary content is morphing at speed. People are reading more online than ever before. But as the popularity of The Blog places further strain on the market for printed matter, the actions of key players, including the likes of Borders (who will be launching the final Harry Potter at ‘half price’), suggests that something rather significant must happen with the delivery of literary works. ‘The Bloog’ (or should I say ‘Blook’?), following in the footsteps of The Blog, is a concept to which authors are warming, many of whom are publishing their works chapter by chapter in the popular and widely accepted online framework made popular through blogging. This year saw the first annual ‘Blooker prize’ giving credit to this new media format, I imagine the guys upstairs of the big bookshops and publishing houses might well be a little shakey of late. Surely, as with the music industry, the publishing world is likely to take further damaging blows from the effect of unfaltering uptake and embrace of digital media by the masses. First aid at the ready.